Publicize Your Business On News Sites
Do you know that you can promote your own products and services using press release distribution services? It’s true.
When you issue a press release, think of it as an SEO campaign. (You can read more about SEO news here). What do you usually do when you are performing SEO?
You want back links from authority sites right? Well, when you distribute a press release, you are sending your PR out to many well established sites such as Cnet News, InboxRobot, EINNews, etc. These sites have been around for years, and links from them are very valuable.
Valuable in the sense that you can boost your search engine rankings. In today’s age, any marketing campaign must involve the Internet (read more about Internet marketing news here). For all you know, the bulk of your business will eventually come from the Internet.
As the major search engines own the lion’s share of web traffic, it becomes impossible for business owners to ignore this traffic source.
To perform SEO properly, your job is not just to get back links. Back links MUST come from authoritative sources. Otherwise, your site may get penalized for link spamming. In addition, make sure your links come from relevant articles. This isn’t too much of an issue since in a PR, you have full control over what you want to include in the release.
Note that a PR is different from an article distribution. You can’t use articles to promote your business directly. The article directories will reject your articles. But you can use PRs to promote your businesses directly. Talk about your new products, new shipments, new customer service policies, and so on.
Your PRs will help you attract targeted visitors from Google News, and other major news aggregators. They will also stay online indefinitely to help you gain more traffic in the long term.
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